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Labubu success demonstrates the benefits of the ‘blind box’ business strategy

Labubu dolls have taken the world by storm. The viral collectable keychains that feature plush monster-like figurines, sold by the Chinese company Pop Mart, have been compared to other toys like Beanie Babies or the more recent Sonny Angels. Labubus come in a variety of colors and outfits, and they are sold in “blind boxes” — so customers never know which collectibles they will get when they buy them. The meteoric ascent of these toys raises the question: What exactly is the appeal of Labubus? According to Tianxin Zou, Ph.D., an assistant professor of marketing in the University of Florida Warrington College of Business, there are a few reasons behind Pop Mart’s success. “It’s a little bit like buying a lottery ticket,” Zou said about the blind box concept. “The uncertainty is giving another layer of enjoyment.” Zou compares the psychological experience of blind boxes to gambling, stating that some customers buy hundreds of boxes for the chance at winning big. Customers aren’t just buying the products; they’re buying the experience. Each Labubu release features 12 figurine designs, as well as a much rarer secret design, so customers are enticed by the possibility of getting that one rare doll. This can also come with monetary value, as Labubus have been resold for thousands of dollars on platforms like eBay. Recently, a first-generation Labubu toy sold for $150,000 in a Labubu-specific auction. The unboxing experience can also trigger social interaction. People often film themselves unboxing the products and posting the experiences online for millions to see, or they gather in person to open boxes with their friends. This brings people together, forming a sense of community and identity around Labubu ownership. “Unboxing the blind box together can become a joyful event,” Zou said. “It makes it so Labubu has a social value and can help form friendships.” The rarity of certain designs is also a key factor in the social aspect of Labubus. Within these communities, especially online, owning rare designs can become a form of social capital. This has contributed to the rise of “Lafufus,” or fake Labubu dolls sold by retailers separate from Pop Mart. The craze has become less about the item itself and more about what it represents socially. Even if a keychain is fake, it still shows that the owner is socially in the know. Pop Mart also aligns itself with well-known franchises, such as Star Wars and Marvel, for branded blind box designs. And celebrity interest has helped the popularity of Labubus skyrocket. The toy first gained momentum after it was seen on the bag of Lisa, a member of the K-pop group Blackpink. Since then, Labubus have been spotted on the bags and belt loops of public figures ranging from Rihanna to Tom Brady. Zou explains that this furthers the social impact of the toys, as people aim to replicate celebrities’ style. “This collaboration with celebrities gives Pop Mart synergy, which gives it this stronger social effect,” Zou said. While the success of Labubus may seem spontaneous, it is actually the result of highly strategic business strategies. However, other retailers are catching on, providing competition for Pop Mart as more companies enter the blind box game. The retailer also faces new challenges, with countries like China and Singapore creating regulations for the sale of blind boxes, especially to children. But for now, the monsters continue to dominate the market, giving the company time to formulate new strategies. And because the company’s strength lies in its research and planning, it likely will not be going into its next phase blind.

LSU astrophysicist weighs in on potential release of UFO records

Dr. Eric Burns is a leading researcher in high-energy astrophysics, he studies neutron star mergers and gamma-ray bursts and helped lead the first multimessenger discovery of a binary neutron star merger. "Given the vast size of the universe, most scientists think life beyond Earth likely exists, and we are actively searching for it. However, there is no credible evidence that extraterrestrials have visited Earth or made contact with humanity. Previous government reviews of UFO reports have not produced convincing proof of alien technology. Astronomers are terrible at keeping secrets — if even one of us had solid evidence of aliens, the entire world would know by lunchtime. I strongly support transparency and look forward to the release of additional information, but extraordinary claims require extraordinary evidence."

Exploring everyday finance, gender, and the future of pensions

Money in everyday life For Dr Hayley James, finance isn’t just numbers on a balance sheet - it’s woven into the realities of everyday life. From saving and borrowing to the challenge of long-term pension planning, her work at Aston University’s Centre for Personal Financial Wellbeing (CPFW) explores how financial decisions are shaped by family, gender, life stage, and stability of income. Her research stems from her PhD, which examined how people make decisions after being automatically enrolled into workplace pensions - a starting point that sparked her continuing focus on pensions and everyday financial behaviour. “Finance is often portrayed as objective, but in reality, our money decisions are tied up with all the other meaningful factors in our lives.” – Hayley James At CPFW, Dr. James and her colleagues have observed a shift in policy and industry thinking. Where once the focus was on pushing people to act in “rational” financial ways, attention is now turning to redesigning systems that reflect how people actually manage money. Gender and the pension gap A key focus of Dr. James’ research has been pensions, particularly how gender and life events shape saving habits. She has found that parenthood has very different impacts on men and women’s retirement planning: Motherhood often discourages pension saving - reducing both capacity and perceived importance. Fatherhood often encourages saving - reinforcing traditional financial roles. While many assume household specialisation balances out, reality shows otherwise: separation or divorce often leaves women financially disadvantaged. These insights underpin her book Pension Saving in a Gendered Lifecourse (2025), which argues for pension systems that move beyond gender neutral models to become gender friendly - systems that acknowledge the very different realities men and women face across their life course. Tracking real lives: the “Real Accounts” project Beyond pensions, Dr James has led research into how people actually manage day-to-day finances. In the Real Accounts project, she and colleagues followed UK households for 10 months, recording income and spending in real time. The findings reveal how income volatility — sudden drops, irregular hours, unexpected bills — creates stress and undermines financial stability. These insights are helping policymakers and providers rethink how products like pensions, credit, and debt advice are designed. Collaboration and impact Dr. James’ work bridges academia, policy, and practice. Partnerships include: Nest Insight – public-benefit research centre, co-leads on Real Accounts. Glasgow Caledonian University – joint research on household finances. Christians Against Poverty – literature review on measuring the impact of debt advice, aimed at improving frontline support for the most vulnerable. Through these collaborations, her findings are already shaping practical change in how organisations design support for households under financial strain. Looking ahead With her British Academy Innovation Fellowship concluding, Dr. James is turning to new questions: How do diverse households — across sexuality, ability, ethnicity, and household structure — navigate finance? How can financial systems evolve to reflect real lives, not abstract models? Her book sets out a roadmap for rethinking pensions through a gendered lens — offering policymakers, providers, and households a new way to understand and prepare for later life. Selected publications For readers who want to explore her research in more depth, here are a few recent publications: • James, H. (2022). Everyday finance and the politics of financial subjectivity. Review of International Political Economy. • James, H. (2022). Financial wellbeing and the lived experience of income volatility. New Political Economy. • James, H. (2023). Household finance and the gendered lifecourse: Reframing pensions research. In Handbook on Everyday Finance (Edward Elgar). Available via RePEc. ⸻ About Dr. Hayley James Dr. Hayley James is a Senior Research Fellow at Aston University’s Centre for Personal Financial Wellbeing. Her research spans pensions, household finance, and the social context of money. She has published widely and works closely with policy and community partners to translate research into action. To explore more of the Centre’s work and access project reports, visit the CPFW Projects page at Aston University. Connect with Hayley by clicking the profile icon below.

Delaware Statewide Collaboration Expands Physician Pipeline with First‑of‑Its‑Kind Clinical Campus — Expert Commentary Available

Delaware is taking a major step to strengthen its health care workforce. ChristianaCare, Bayhealth and the Philadelphia College of Osteopathic Medicine (PCOM) have announced the Delaware Collaborative Clinical Campus, a first‑in‑the‑region initiative that will expand medical student training opportunities, increase residency placements and build a more sustainable pipeline of physicians committed to caring for Delawareans. This collaboration positions Delaware to attract, train and retain the clinicians our communities depend on — ensuring a stronger, more resilient health care workforce. Brian Levine, M.D., chief academic officer and designated institutional official for ChristianaCare is available for interviews to discuss: What the new clinical campus means for Delaware’s health care future How this collaboration strengthens the physician pipeline The impact on training, recruitment and long‑term retention of physicians in the state

Avian Flu: LSU Expert Available

LSU expert Dr. Rebecca Christofferson is available to speak with media about the first avian flu outbreaks of the season, including what’s driving the spread, potential risks to the public and what people should know as cases emerge across the country.

Discovery pinpoints potential Achilles’ Heel in HIV, opening new frontier in drug development

Scientists have long known that detecting HIV early is crucial in slowing and treating the virus. During the acute stage of infection, a single human cell can produce as many as 10,000 new HIV particles. A discovery led by the University of Delaware's Juan Perilla offers hope: A new drug target early in the virus's life cycle that could save millions of lives. In the surprising discovery, published Feb. 18 in Nature, Perilla and collaborators in the U.S. and the United Kingdom, have revealed a previously unknown role for the viral protein integrase. Scientists already knew that integrase helps HIV insert itself into human DNA. But this new study provides the first direct evidence that integrase plays a critical structural role earlier on in HIV’s life cycle — when the virus matures into an infectious force. Using high-resolution cryo-electron microscopy (cryo-EM), the research team – which also included UD doctoral student Juan S. Rey – found that integrase proteins form gluey filaments that line the inside of the capsid. Each segment of the filament slots neatly into the capsid’s hexagon-shaped tiles, while gripping tightly to HIV’s RNA genome. This zipper-like arrangement organizes and packs the virus, preparing it to hijack a cell and start making copies of itself. “Integrase plays a structural role inside the HIV capsid — nobody expected that,” Perilla said. “This protein forms filaments that anchor the RNA to the capsid. Without these filaments, the virus is non-infective.” Seeing inside HIV is no small feat. The capsid is only about 120 nanometers wide —roughly 1/800th the thickness of a human hair. It is incredibly small, fragile, densely packed and constantly changing, Perilla said. To reveal its hidden architecture, the researchers relied on deep collaboration and a combination of sophisticated microscopy, molecular modeling and experimentation. Read more about the science behind the study here. “The thing with HIV is that people are chronically living with it,” Perilla said. “Treatments are effective, but patients always need new therapeutics. We want to help develop the next generation of inhibitors and hope to have a significant contribution.” To reach Perilla directly and arrange an interview, visit his profile page. Interested reporters can also email MediaRelations@udel.edu.

School District Faces an Impossible Choice in Fight Over Mascot Name

Education Professor Alan Singer was interviewed by Newsday about the Connetquot School District on Long Island being threatened with funding cuts if it does not reinstate its old mascot name, the Thunderbirds. The name change to T-Birds was made in 2022 to comply with the state’s ban on Native American mascots and other imagery in public schools.

Rethinking AI in the classroom: A literacy-first approach to generative technology

As schools nationwide navigate the rapid rise of generative artificial intelligence, educators are searching for guidance that goes beyond fear, hype or quick fixes. Rachel Karchmer-Klein, associate professor of literacy education at the University of Delaware, is helping lead that conversation. Her latest book, Putting AI to Work in Disciplinary Literacy: Shifting Mindsets and Guiding Classroom Instruction, offers research-based strategies for integrating AI into secondary classrooms without sacrificing critical thinking or deep learning. Here is how she is approaching the complex topic.  Q: Your new book focuses on AI in disciplinary literacy. What is the central message? Karchmer-Klein: Rather than positioning AI as a shortcut or replacement for student thinking, the book emphasizes a literacy-first approach that helps students critically evaluate, interrogate, and apply AI-generated information. This is important because schools and universities are grappling with rapid AI adoption, often without clear guidance grounded in learning theory, literacy research, or classroom practice. Q: What inspired this research? Karchmer-Klein: The book grew directly out of my work with preservice teachers, practicing educators, and school leaders who were asking practical but complex questions about AI: How do we use it responsibly? How do we prevent over-reliance? How do we teach students to question what AI produces? I also saw a gap between public conversations about AI which often focused on fear or efficiency and what teachers actually need: research-informed strategies that support deep learning. My long-standing research in digital literacies provided a natural foundation for addressing these questions. Q: What are some of the key findings from your work? Karchmer-Klein: AI is most effective when it is embedded within strong instructional design and disciplinary literacy practices, not treated as a stand-alone tool. The research and classroom examples illustrate that AI can support student learning when it is used to prompt reasoning, reveal misconceptions, provide feedback for revision, and encourage multiple perspectives. Another important development is the emphasis on teaching students to evaluate AI outputs critically by recognizing bias, inaccuracies, and limitations, rather than assuming correctness. Q: How could this work impact schools, teacher education programs and the broader public? Karchmer-Klein: For educators, this work provides concrete, evidence-based literacy strategies coupled with AI in ways that strengthen, not dilute, student thinking. For teacher education programs and school districts, it offers a research-based framework for professional development and policy conversations around AI use. More broadly, the work speaks to a public concern about how emerging technologies are shaping learning, helping to reframe AI as something that requires human judgment, ethical consideration, and strong literacy skills to use well. ABOUT RACHEL KARCHMER-KLEIN Rachel Karchmer-Klein is an associate professor in the School of Education at the University of Delaware where she teaches courses in literacy and educational technology at the undergraduate, graduate, and doctoral levels. She is a former elementary classroom teacher and reading specialist. Her research investigates relationships among literacy skills, digital tools, and teacher preparation, with particular emphasis on technology-infused instructional design. To speak with Karchmer-Klein further about AI in literacy education, critical evaluation of AI-generated content and teacher preparation in the era of generative AI, reach out to MediaRelations@udel.edu.