Experts Matter. Find Yours.

A year in the spotlight: University of Delaware’s most notable media mentions of 2025

In 2025, the University of Delaware had many exceptional media mentions. Here are some of the most notable.  Science coverage dominated  Where will the next big hurricane hit? Ask the sharks. (The Washington Post) – Aaron Carlisle, a marine ecologist, was featured for his revolutionary work using sharks to predict major weather events. Scientists could soon lose a key tool for studying Antarctica's melting ice sheets as climate risks grow (NBC News) – Carlos Moffat, an associate professor and oceanographer, spoke about the national budget and how it's impacting climate research.  These Katrina Survivors Feel Overlooked. Now, They’re Using TikTok to Tell Their Stories (Rolling Stone) – Jennifer Trivedi, a disaster researcher, spoke about why Hurricane Katrina was such a major story.  Malala Yousafzai, Migration and Sustainability (Forbes) – Saleem Ali, a professor of energy and environment, contributed regularly to Forbes on environmental topics.  Scientists went hunting for freshwater deep beneath the Atlantic Ocean. What they found could have global implications (CNN) – Holly Michael, a professor of Earth sciences and civil and environmental engineering, spoke about the history of freshwater.  Engineering Professor Answers Electric Car Questions (WIRED) – Willett Kempton, a professor of engineering, joined WIRED to answer the internet's most interesting questions about electric cars. Plastic shopping bag policies are actually working, a new study suggests (CNN) – Kimberly Oremus, associate professor of marine science and policy, was featured in several major outlets on the effectiveness of plastic bag bans.  Insects are dying: here are 25 easy and effective ways you can help protect them (The Guardian) – Douglas Tallamy, an entomologist, was featured in dozens of outlets for his expertise.    Political news coverage was front and center  U.S. Chamber of Commerce sues Trump administration over $100,000 H-1B visa fees (NPR) – Daniel Kinderman, a political science professor, was interviewed for his expertise on a lawsuit involving changes in work visas.  The government shutdown is over, but expect more fights and higher insurance prices to come (Delaware Public Media) – David Redlawsk, a political psychologist, discussed the recent government shutdown and what an end to it signals.  Wrestling Over Charlie Kirk’s Legacy and the Divide in America (The New York Times) – Dannagal Young, a communications professor, commented on how media reacted to the death of Charlie Kirk.  Consequences for colleges whose students carry mountains of debt? Republicans say yes (NPR) – Dominique Baker, associate professor of education, was quoted in multiple national outlets for her education expertise.   General expertise came in clutch  Why the U.S. struggles with passenger service despite having the most rail lines (NPR) – Allan Zarembski, a professor of railroad engineering, was featured in dozens of national publications for his expertise.  From folklore to your front porch: The history of the jack-o'-lantern (NPR) – Cindy Ott, an associate professor of history, detailed the history of this autumn staple in multiple outlets.   Nexstar Media Group buying Tegna in deal worth $6.2 billion (AP) – Danilo Yanich, professor of public policy, noted the ways the media giant duplicates work across networks.  Warren Buffett hired Todd Combs to take over Berkshire's portfolio one day. Here's what close watchers say about his surprise exit. (Business Insider) – Lawrence Cunningham, director of UD's Weinberg Center, was featured throughout the year for his business and economic expertise.  Enlighten Me: How to make your holidays truly happy (Delaware Public Media) – Amit Kumar, a professor of marketing, discussed strategies for finding happiness during the holidays throughout the winter season.  Students and their stories shined throughout the year Networking: Is it what you know or who you know? (The Chronicle of Higher Education) – UD's career-development office, which assists students on their job journeys, was featured.  U of Delaware Creates Yearlong Co-Ops for Business Students (Inside Higher Ed) – A new partnership with the state of Delaware connects business students to local employers, with the goal of reducing brain drain in the region was featured.  Wilmington’s 'STEM Queen' earns national Obama–Chesky honor (The News Journal/Delaware Online) – Jacqueline Means, a management information systems major, was featured for earning a national recognition. Vita Nova Restaurant Gives Culinary Students Hands-on Training (Delaware Today) – The student-staffed restaurant, Vita Nova, was featured.  Delaware professor transforms writing class by teaching students to use AI as the technology reshapes the workforce (WHYY) – Matt Kinservik, a professor of English, was featured for teaching students to use AI responsibly, exploring its capabilities and fact-checking tools. Pop culture experts weighed in 'Stranger Things' expert at UD chats about Netflix show's appeal (The News Journal/Delaware Online) – Siobhan Carroll, an associate English professor, sat down with a reporter to discuss the latest season and how the horror genre is often a mirror of our real world. “Horrendous And Insulting”: Backlash Erupts Over “Misrepresentation” In 2026 Wuthering Heights (Bored Panda) – Thomas Leitch, an English professor, said that “literal adaptations of classic novels are exceedingly rare, maybe impossible.” Major changes at UD highlighted University of Delaware appoints interim president to the permanent post (The Philadelphia Inquirer) – News of UD's new president, Laura A. Carlson, was covered throughout the region. Retiree learning center gets boost with $1M gift for downstate OLLI classes (Spotlight Delaware) – a large donation to the southern Delaware chapter of the Osher Lifelong Learning Institute, was featured. To speak with any of these experts in 2026 on these stories or others, please reach out to MediaRelations@udel.edu. Happy holidays and cheers for a bright and healthy new year! 

New book from Aston University academic shows that Christmas tasks mostly fall on women

New book by Dr Emily Christopher shows differences in how household tasks are divided by men and women Book highlights that women tend to buy the Christmas presents and send cards Men often see women as being more thoughtful or having better knowledge of what people would like. A new book from Aston University’s Dr Emily Christopher reveals that when it comes to sending Christmas cards and buying Christmas presents, women are still mostly doing the work as they are perceived to have better knowledge of what people would like. Dr Emily Christopher, a lecturer in sociology and policy at Aston School of Law and Social Sciences, has recently published her book Couples at Work: Negotiating Paid Employment, Housework and Childcare, which look at how household tasks are divided by men and women and the reasons behind these divisions. The data for the book has been collated over an eight-year period with couples being interviewed twice to provide a robust set of results. It looks at how different sex parent couples combined paid work, housework and childcare. The research revealed how gender norms continue to shape how certain daily household jobs are divided. Women were more likely than men to clean the house, especially bathrooms, wash clothes and put clothes away. Men still tend to do tasks like mowing the lawn and DIY but now are also more likely to do the cooking and the grocery shopping. The research shows that the key to understanding how household tasks are divided lies in the meaning they hold for partners. With the festive season upon us, the book reveals that woman are largely responsible for the Christmas present buying and sending cards with 100% of those taking part in the research saying that women mostly carried out these tasks. This also included buying for the male partner's relatives. In instances where men had a 'helping' role in these tasks, this included being involved in the discussion or consulting on choice of presents, especially for children, with only a small minority buying presents for their own family. The data revealed that where women didn't choose and buy presents for their partners family, they were still involved in reminding their partners that this needed to be done or advising on choice of gifts, showing that women were still taking on the mental load of planning for the festive season. The book reveals that when men were questioned about why they didn't get involved in present buying, they drew on gender norms. Women were often described, by the men, as being more thoughtful or having better knowledge of what people would like. Men often described how family members wouldn’t receive presents at all if it relied on them. Although much of the gift giving and organising represented love and affection for the women, which many found enjoyable, many still saw it as work and expressed that they would like their partners' to be more involved. Dr Christopher said: “This book takes an in-depth look at the way in which everyday roles around the household are divided between men and women. “The research shows that over a period of eight years fathers increased their role in childcare tasks but this did not always extend to housework. “The pandemic was an opportunity to change how couples share housework but women were still more likely to carry out tasks like cleaning, washing clothes and putting clothes away and overwhelmingly remained responsible for the mental orchestration of family work.”

ChatGPT-5.2 Now Achieves “Expert-Level” Performance — Is this the Holiday Gift Research Communications Professionals Needed?

With OpenAI’s latest release, GPT-5.2, AI has crossed an important threshold in performance on professional knowledge-work benchmarks. Peter Evans, Co-Founder & CEO of ExpertFile, outlines how these technologies will fundamentally improve research communications and shares tips and prompts for PR pros. OpenAI has just launched GPT-5.2, describing it as its most capable AI model yet for professional knowledge work — with significantly improved accuracy on tasks like creating spreadsheets, building presentations, interpreting images, and handling complex multistep workflows. And based on our internal testing, we're really impressed. For communications professionals in higher education, non-profits, and R&D-focused industries, this isn’t just another tech upgrade — it’s a meaningful step forward in addressing the “research translation gap” that can slow storytelling and media outreach. According to OpenAI, GPT-5.2 represents measurable gains on benchmarks designed to mirror real work tasks.  In many evaluations, it matches or exceeds the performance of human professionals. Also, before you hit reply with “Actually, the best model is…” — yes, we know. ChatGPT-5.2 isn’t the only game in town, and it’s definitely not the only tool we use. Our ExpertFile platform uses AI throughout, and I personally bounce between Claude 4.5, Gemini, Perplexity, NotebookLM, and more specialized models depending on the job to be done. LLM performance right now is a full-contact horserace — today’s winner can be tomorrow’s “remember when,” so we’re not trying to boil the ocean with endless comparisons. We’re spotlighting GPT-5.2 because it marks a meaningful step forward in the exact areas research comms teams care about: reliability, long-document work, multi-step tasks, and interpreting visuals and data. Most importantly, we want this info in your hands because a surprising number of comms pros we meet still carry real fear about AI — and long term, that’s not a good thing. Used responsibly, these tools can help you translate research faster, find stronger story angles, and ship more high-quality work without burning out. When "Too Much" AI Power Might Be Exactly What You Need AI expert Allie K. Miller's candid but positive review of an early testing version of ChatGPT 5.2 highlights what she sees as drawbacks for casual users: "outputs that are too long, too structured, and too exhaustive."  She goes on to say that in her tests, she observed that ChatGPT-5,2 "stays with a line of thought longer and pushes into edge cases instead of skating on the surface." Fair enough. All good points that Allie Miller makes (see above).  However, for communications professionals, these so-called "downsides" for casual users are precisely the capabilities we need. When you're assessing complex research and developing strategic messaging for a variety of important audiences, you want an AI that fits Miller's observation that GPT-5.2 feels like "AI as a serious analyst" rather than "a friendly companion." That's not a critique of our world—it's a job description for comms pros working in sectors like higher education and healthcare. Deep research tools that refuse to take shortcuts are exactly what research communicators need.  So let's talk more specifically about how comms pros can think about these new capabilities: 1. AI is Your New Speed-Reading Superpower for Research That means you can upload an entire NIH grant, a full clinical trial protocol, or a complex environmental impact study and ask the model to highlight where key insights — like an unexpected finding — are discussed. It can do this in a fraction of the time it would take a human reader. This isn’t about being lazy. It’s about using AI to assemble a lot of tedious information you need to craft compelling stories while teams still parse dense text manually. 2. The Chart Whisperer You’ve Been Waiting For We’ve all been there — squinting at a graph of scientific data that looks like abstract art, waiting for the lead researcher to clarify what those error bars actually mean. Recent improvements in how GPT-5.2 handles scientific figures and charts show stronger performance on multimodal reasoning tasks, indicating better ability to interpret and describe visual information like graphs and diagrams.  With these capabilities, you can unlock the data behind visuals and turn them into narrative elements that resonate with audiences. 3. A Connection Machine That Finds Stories Where Others See Statistics Great science communication isn’t about dumbing things down — it’s about building bridges between technical ideas and the broader public. GPT-5.2 shows notable improvements in abstract reasoning compared with earlier versions, based on internal evaluations on academic reasoning benchmarks.  For example, teams working on novel materials science or emerging health technologies can use this reasoning capability to highlight connections between technical results and real-world impact — something that previously required hours of interpretive work. These gains help the AI spot patterns and relationships that can form the basis of compelling storytelling. 4. Accuracy That Gives You More Peace of Mind...When Coupled With Human Oversight Let’s address the elephant in the room: AI hallucinations. You’ve probably heard the horror stories — press releases that cited a study that didn’t exist, or a “quote” that was never said by an expert. GPT-5.2 has meaningfully reduced error rates compared with its predecessor, by a substantial margin, according to OpenAI  Even with all these improvements, human review with your experts and careful editing remain essential, especially for anything that will be published or shared externally. 5. The Speed Factor: When “Urgent” Actually Means Urgent With the speed of media today, being second often means being irrelevant.  GPT-5.2’s performance on workflow-oriented evaluations suggests it can synthesize information far more quickly than manual review, freeing up a lot more time for strategic work.  While deeper reasoning and longer contexts — the kinds of tasks that matter most in research translation — require more processing time and costs continue to improve. Savvy communications teams will adopt a tiered approach: using faster models of AI for simple tasks such as social posts and routine responses, and using reasoning-optimized settings for deep research. Your Action Plan: The GPT-5.2 Playbook for Comms Pros Here’s a tactical checklist to help your team capitalize on these advances. #1 Select the Right AI Model for the Job: Lowers time and costs • Use fast, general configurations for routine content • Use reasoning-optimized configurations for complex synthesis and deep document understanding • Use higher-accuracy configurations for high-stakes projects #2 Find Hidden Ideas Beyond the Abstract: Deeper Reasoning Models do the Heavy Work • Upload complete PDFs — not just the 2-page summary you were given • Use deeper reasoning configurations to let the model work through the material Try these prompts in ChatGPT5.2 “What exactly did the researchers say about this unexpected discovery that would be of interest to my <target audience>? Provide quotes and page references where possible.” “Identify and explain the research methodology used in this study, with references to specific sections.” “Identify where the authors discuss limitations of the study.” “Explain how this research may lead to further studies or real-world benefits, in terms relatable to a general audience.” #3 Unlock Your Story Leverage improvements in pattern recognition and reasoning. Try these prompts: “Using abstract reasoning, find three unexpected analogies that explain this complex concept to a general audience.” “What questions could the researchers answer in an interview that would help us develop richer story angles?” #4 Change the Way You Write Captions Take advantage of the way ChatGPT-5.2 translates processes and reasons about images, charts, diagrams, and other visuals far more effectively. Try these prompts: Clinical Trial Graphs: “Analyze this uploaded trial results graph upload image. Identify key trends, and comparisons to controls, then draft a 150-word donor summary with plain-language explanations and suggested captions suitable for donor communications.” Medical Diagrams: “Interpret these uploaded images. Extract diagnostic insights, highlight innovations, and generate a patient-friendly explainer: bullet points plus one visual caption.” A Word of Caution: Keep Experts in the Loop to Verify Information Even with improved reliability, outputs should be treated as drafts.  If your team does not yet have formal AI use policies, it's time to get started, because governance will be critical as AI use scales in 2026 and beyond.  A trust-but-verify policy with experts treats AI as a co-pilot — helpful for heavy lifting — while humans remain accountable for approval and publication.  The Importance of Humans (aka The Good News) Remember: the future of research communication isn’t about AI taking over — it’s about AI empowering us to do the strategic, human work that machines cannot. That includes: • Building relationships across your institution • Engaging researchers in storytelling • Discovering narrative opportunities • Turning discoveries into compelling narratives that influence audiences With improvements in speed, reasoning, and reliability, the question isn’t whether AI can help — it’s what research stories you’ll uncover next to shape public understanding and impact. FAQ How is AI changing expectations for accuracy in research and institutional communications? AI is shifting expectations from “fast output” to defensible accuracy. Better reasoning means fewer errors in research summaries, policy briefs, and expert content—especially when you’re working from long PDFs, complex methods, or dense results. The new baseline is: clear claims, traceable sources, and human review before publishing. ⸻ Why does deeper AI reasoning matter for communications teams working with experts and research content? Comms teams translate multi-disciplinary research into messaging that must withstand scrutiny. Deeper reasoning helps AI connect findings to real-world relevance, flag uncertainty, and maintain nuance instead of flattening meaning. The result is work that’s easier to defend with media, leadership, donors, and the public—when paired with expert verification. ⸻ When should communications professionals use advanced AI instead of lightweight AI tools? Use lightweight tools for brainstorming, social drafts, headlines, and quick rewrites. Use advanced, reasoning-optimized AI for high-stakes deliverables: executive briefings, research positioning, policy-sensitive messaging, media statements, and anything where a mistake could create reputational, compliance, or scientific credibility risk. Treat advanced AI as your “analyst,” not your autopilot. ⸻ How can media relations teams use AI to find stronger story angles beyond the abstract? AI can scan full papers, grants, protocols, and appendices to surface where the real story lives: unexpected findings, practical implications, limitations, and unanswered questions that prompt great interviews. Ask it to map angles by audience (public, policy, donors, clinicians) and to point to the exact sections that support each angle. ⸻ How should higher-ed comms teams use AI without breaking embargoes or media timing? AI can speed prep work—backgrounders, Q&A, lay summaries, caption drafts—before embargo lifts. The rule is simple: treat embargoed material like any sensitive document. Use approved tools, restrict sharing, and avoid pasting embargoed text into unapproved systems. Use AI to build assets early, then finalize post-approval at release time. ⸻ What’s the best way to keep faculty “in the loop” while still moving fast with AI? Use AI to produce review-friendly drafts that reduce load on researchers: short summaries, suggested quotes clearly marked as drafts, and a checklist of claims needing verification (numbers, methods, limitations). Then route to the expert with specific questions, not a wall of text. This keeps approvals faster while protecting scientific accuracy and trust. ⸻ How should teams handle charts, figures, and visual data in research communications? AI can turn “chart confusion” into narrative—if you prompt for precision. Ask it to identify trends, group comparisons, and what the figure does not show (limitations, missing context). Then verify with the researcher, especially anything involving significance, controls, effect size, or causality. Use the output to write captions that are accurate and accessible. ⸻ Do we need an AI Use policy in comms and media relations—and what should it include? Yes—because adoption scales faster than risk awareness. A practical policy should define: approved tools, what data is restricted, required human review steps, standards for citing sources/page references, rules for drafting quotes, and escalation paths for sensitive topics (health, legal, crisis). Clear guardrails reduce fear and prevent preventable reputational mistakes. If you’re using AI to move faster on research translation, the next bottleneck is usually the same one for many PR and Comm Pros: making your experts more discoverable in Generative Search, your website, and other media. ExpertFile helps media relations and digital teams organize their expert content by topics, keep detailed profiles current, and respond faster to source requests—so you can boost your AI citations and land more coverage with less work.                                            For more information visit us at www.expertfile.com

From Saint to Superstar: The Remarkable History of Santa — and His Many Global Identities

Santa Claus may look familiar — red suit, white beard, infectious laugh — but behind the modern icon is a centuries-long story shaped by religion, folklore, migration, marketing, and local tradition. Far from being a single character, “Santa” is a global collection of gift-givers, each reflecting the culture that shaped them. The Historical Roots: A Saint Becomes a Symbol The story of Santa Claus begins with St. Nicholas, a 4th-century Greek bishop known for generosity, compassion, and secret gift-giving. Stories of Nicholas helping the poor — often anonymously — spread across Europe, establishing a lasting connection between generosity and winter celebrations. Over time, St. Nicholas evolved from a religious figure into a folkloric one as traditions blended with local customs, seasonal festivals, and storytelling. The idea of a benevolent winter gift-giver became firmly embedded in European culture long before Santa ever boarded a sleigh. Santa in North America: Reinvention and Red Suits In North America, Santa Claus emerged as a cultural hybrid: Dutch settlers brought traditions of Sinterklaas 19th-century poems and illustrations reshaped Santa into a jovial, approachable figure 20th-century popular culture and advertising standardized the modern image: red suit, round belly, flying reindeer, North Pole address What began as a saintly figure became a universal symbol of generosity, childhood wonder, and seasonal joy — largely detached from religious roots but deeply tied to cultural celebration. Santa Around the World: Same Spirit, Different Stories Santa’s core traits — kindness, generosity, winter magic — remain consistent, but his appearance and habits vary widely: Europe Sinterklaas (Netherlands & Belgium): Arrives by boat, wears bishop’s robes, celebrated earlier in December Father Christmas (UK): Rooted in feasting and goodwill, later merged with Santa traditions Père Noël (France): Delivers gifts with a quiet, gentle presence La Befana (Italy): A broom-riding grandmother figure tied to Epiphany traditions Nordic Countries Joulupukki (Finland): Lives in Lapland, wears practical winter clothing, and feels distinctly grounded in nature Julenisse (Norway & Denmark): A blend of Santa and household folklore spirits Asia Hoteiosho (Japan): A cheerful monk associated with happiness and abundance Christmas gift-givers in many Asian countries are largely secular, tied to pop culture rather than religion Latin America Papá Noel: Often coexists with religious gift-bringers tied to Epiphany Emphasis may be placed more on community and family than individual gift-giving Why Santa Still Matters Santa’s endurance lies in his adaptability. He absorbs cultural values — generosity, kindness, joy — and reflects them back in familiar, comforting ways. Whether religious, secular, or purely symbolic, Santa represents shared traditions that bring people together during the darkest days of the year. Story Angles for Journalists How St. Nicholas became a global icon The commercialization of Santa — myth vs. modern marketing Cultural identity through holiday folklore Why children worldwide believe in gift-givers How immigrant communities blend Santa traditions Santa as a mirror of societal values across cultures Why This Matters Today In an increasingly globalized world, Santa Claus is a rare figure who crosses borders with ease — adapting, evolving, and uniting cultures through shared storytelling. His many forms remind us that traditions aren’t static; they grow with the people who keep them alive. Journalists covering culture, history, religion, folklore, or holiday traditions can connect with historians, anthropologists, religious scholars, and cultural experts through ExpertFile to explore how Santa continues to shape — and reflect — societies around the world. Find your expert here: www.expertfile.com

Aston University’s Professor Gina Rippon wins British Psychological Society book award for The Lost Girls of Autism

Gina Rippon, professor emeritus of cognitive neuroimaging at Aston University, has won an award for her book, The Lost Girls of Autism The book won the 2025 British Psychological Society Popular Science Award It explores the emerging science of female autism, and examines why it has been systematically ignored and misunderstood for so long. The Lost Girls of Autism, the latest book from Gina Rippon, professor emeritus of cognitive neuroimaging at Aston University Institute of Health and Neurodevelopment (IHN), has won the 2025 British Psychological Society (BPS) Popular Science Award. The annual BPS Book Awards recognise exceptional published works in the field of psychology. There are four categories – popular science, textbook, academic monograph and practitioner text. With the subtitle ‘How Science Failed Autistic Women and the New Research that’s Changing the Story’, The Lost Girls of Autism explores the emerging science of female autism, and examines why it has been systematically ignored and misunderstood for so long. Historically, clinicians believed that autism was a male condition, and simply did not look for it in girls and women. This has meant that autistic girls visiting a doctor have been misdiagnosed with anxiety, depression or personality disorders, or are missed altogether. Many women only discover they have the condition when they are much older. Professor Rippon said: “It's such a pleasure and an honour to receive this award from the BPS. It’s obviously flattering to join the great company of previous winners, but I’m also extremely grateful for the attention drawn to the issues raised in the book. “Over many decades, due to autism’s ‘male spotlight’ problem, autistic girls and women have been overlooked, deprived of the help they needed, and even denied access to the very research studies that could widen our understanding of autism. This book tells the stories of these girls and women, and I’m thrilled to accept this prize on their behalf.”

Farm but no fowl: How Florida aquaculture is growing the economy

Florida’s thriving aquaculture industry is a vital part of the state’s economy, generating more than $165 million in sales annually and supporting jobs across rural and coastal communities. Recognized as agriculture by the Florida Legislature in 1993, aquaculture contributes to food security, environmental sustainability and economic resilience. “Just like terrestrial, land-based agriculture, aquaculture is the process of growing or raising a product,” said Shirley Baker, UF/IFAS professor of aquaculture and associate director of the School of Forest, Fisheries and Geomatics Sciences. “The people who do the work consider themselves farmers. Their products are simply plants and animals grown or raised underwater.” Overseen by the Florida Department of Agriculture & Consumer Services (FDACS), the industry includes an estimated 1,500 varieties of food fish, bait fish, mollusks, aquatic plants, alligators, turtles, crustaceans, amphibians, caviar and ornamental fish. With proper regulatory support, aquaculture can continue to be a driving force in Florida’s economy and environmental stewardship. The hallmark of Florida aquaculture is ornamental, or tropical fish, the saltwater and freshwater species bred for aquariums. In 2023, the sector generated more than $57 million, making the state the country’s top pet fish producer. In fact, 95% of ornamental fish in the United States come from the Sunshine State. About 90% of Florida’s ornamental fish are freshwater varieties. Farmers primarily raise live-bearing species in sterilized earthen ponds dug into loam or bedrock. They fill ponds with sexually mature fish called broodstock and harvest offspring using baited traps. Most egg-laying fish are grown in commercial hatcheries. Like ornamental fish, the demand for farmed seafood has grown as wild-caught sources are increasingly depleted. Globally, more than 50% of all seafood for human consumption is produced through aquaculture. “Seafood is considered one of the most in-demand sources of lean protein in the world, and it has to come from somewhere,” said Matthew DiMaggio, director of the UF/IFAS Tropical Aquaculture Laboratory in Ruskin. “The ocean can't produce any more than it already has, so aquaculture has to make up the deficit.” In Florida, as the number of fish farms and the scale of their operations have grown, the value of food fish sales has skyrocketed. Between 2018 and 2023, sales rose from $4 million to $26 million, a 550% increase. Some of the most common Florida food fish are tilapia, striped bass, cobia, pompano and red drum. They’re housed in various ways. Operations can include fiberglass ponds, vats and tanks inside greenhouses and recirculating systems occupying entire warehouses. Farmers typically start with fingerlings, or juvenile fish, purchased from reputable suppliers. Aquaculture farmers share their experiences Evans Farm of Pierson, Florida, is among the pioneering food fish farms in the state. Originally cattle farmers, the company expanded to sell tilapia, striped bass and caviar harvested from sturgeon. Fish are kept in filtered, recirculating ponds and long tanks known as raceways. They’re transported live to grocery stores and markets in vans outfitted with tanks and filtration systems. “Our fish are thriving, and they’re healthy. We grow them with great water quality, and we feed them excellent food,” said Jane Davis, who owns the business with her mother and brothers. “Although they’re raised in water, they’re no different than other agriculture crops, whether it's cattle, chickens or anything else.” Mollusks are another significant contributor to Florida aquaculture. While the sector includes oysters and scallops, clams are the dominating commodity; in 2023, they brought in $32 million of the state’s $43 million in mollusk sales. Clam farmers generally obtain grain-sized seed clams from hatcheries. The smallest varieties are initially cared for in nursery systems. Once the shells become large enough, they’re transferred to bags submerged off the coast. Cedar Key resident Heath Davis, no relation to Jane Davis, transitioned from fishing to clam farming in the mid-1990s. He and his father, Mike Davis, own Cedar Key Seafarms, one of the state’s leading wholesale clam distributors. “Before, as fishermen, we would go out and place nets wherever we thought the fish were,” Heath Davis said. “But clamming is like farming. We lease a 2-acre, underwater plot from the state and harvest the product from our designated field.” The Florida Aquaculture Plan In November, the Florida Aquaculture Review Council, the official conduit between FDACS and farmers, published the latest revision of the Florida Aquaculture Plan, a detailed list of research and development priorities. Florida’s climate, infrastructure, streamlined regulations and positive business environment have positioned the state to become the national leader in aquaculture, but innovation is required to remain competitive, according to the document. It’s a message Heath Davis echoed. “Aquaculture farming is such a huge part of Florida’s economy,” he said. “It could hold some of the answers needed to sustain the growing number of people living on this peninsula.”

The Research Behind the Reputation: TCU’s Dr. Ledbetter Maps the Science of Taylor Swift’s Storytelling

At Texas Christian University, Dr. Andrew Ledbetter, Chair of the Communication Studies Department, is turning his scholarly attention to one of pop culture’s biggest phenomena: Taylor Swift. His research uses data-driven analysis to reveal how Swift’s albums and songs build an interconnected narrative universe — what he calls her “Taylorverse.” Ledbetter ran lyrics across ten albums through semantic-network software to show how certain songs act as linchpins connecting themes of fame, womanhood, love and storytelling. “I was interested in interconnections among the song lyrics,” says Ledbetter. “The songs that are most central have a lot of overlap with other songs, might tend to be songs that are the most popular.”  November 03 0 NBC News The work stands out not just for its pop-culture relevance, but for its academic innovation: combining computational text-analysis with narrative theory to unlock why certain tracks resonate more deeply than others. For journalists, cultural commentators or anyone covering the evolving intersection of music, identity and media, Dr. Ledbetter is a go-to expert. He can speak to how storytelling in music shapes audience engagement, how media fandom becomes scholarship, and why Swift’s songwriting continues to spark new research just as much as chart-topping hits. Andrew Ledbetter is available for interviews - Simply click on his icon now to arrange an interview today.

Mindful celebrations: University of Delaware experts on integrating mental wellness into your holiday plans

The holiday season is a whirlwind of joy, lights, and laughter, but sometimes it can also sneak in some added stress. Experts from the University of Delaware are here to remind us that our mental wellness shouldn’t take a backseat during these festive times. By weaving mindfulness into our holiday plans, we can maximize the joy and peace we experience. Prioritizing presence over presents Let's face it: the holiday rush often translates to an avalanche of consumerism. But Amit Kumar, a marketing professor who focuses on the scientific study of happiness, suggests focusing on being present rather than the presents. Carving out mindful time The holidays can stir up complex emotions as families come together. Psychology professors Franssy Zablah and Zachary Meehan offer strategies to support mental well-being this season. Valerie Earnshaw and Raphael Travis, professors who study health and wellbeing, can share guidance for supporting family members with substance use disorders this holiday season. Gifting intentionally this year  Education professors Myae Han and Roberta Golinkoff can talk about gifts for children that promote reading or positive play. Keeping the spirts bright year after year  Debra Hess Norris offers tips on how to preserve decorations and make them look brand new every year. To contact any of these experts, click on their expert profiles or email MediaRelations@udel.edu.